How-to guide
How to Create Markerless AR for the ARLOOPA App
Markerless AR for the ARLOOPA app follows the same surface-tracking logic as markerless WebAR but uses the app as the destination. In Studio, you choose `Markerless AR`, select `ARLOOPA App`, and then continue with the content type and asset setup. This route is useful when free placement is important but the business context favors an app environment instead of a browser session.
Best for
Markerless experiences that should live in the app context, especially when repeat engagement or a broader app journey matters.
Watch out for
If the project is a short one-off campaign, the extra friction of app entry may outweigh the benefits of app delivery.
ARLOOPA fit
ARLOOPA Studio lets teams keep the markerless build no-code while still planning for an app-centered audience journey.
Use case fit
When markerless app delivery makes more sense than browser delivery
Choose the app destination when the audience is already comfortable inside the ARLOOPA app or when the project is part of a broader program rather than a single browser-led activation. The markerless interaction still depends on surface placement, but the delivery context shifts toward an app relationship instead of a quick browser session.
This often makes sense for recurring content programs, guided experiences, product ecosystems, or educational deployments where repeated use matters.
- •Use it when app context is part of the project, not a barrier to it.
- •Choose it for markerless experiences that should support repeat engagement.
- •Use WebAR instead when the main goal is fast acquisition with minimal friction.
Studio steps
How to create a markerless app experience in ARLOOPA Studio
This guide is for markerless AR inside the ARLOOPA app. The placement behavior is the same as WebAR, but the delivery happens in the app.
Use this route when the app is already part of the user journey or when the project needs a stronger app context.
Use the Studio preview before you publish, because the real phone placement test comes after publishing.
- 1Click `Create experience` in Studio.
- 2Choose `Markerless AR`.
- 3Select `ARLOOPA App` as the destination.
- 4Choose the content type you want people to place on a surface.
- 5Upload or generate the asset and review the setup in Studio.
- 6Click `Publish` to generate the live app experience.
- 7Open the published experience inside the ARLOOPA app on a real phone and place it on a real surface.
Preparation
What to prepare before you publish a markerless app experience
The key preparation point is the same as for any markerless build: decide what the user should do after placement. The app route adds one more layer, though. You should also understand how the AR experience fits the broader app journey and whether the audience expects to keep engaging after the first placement moment.
If those answers are not clear, WebAR may be the better route. If they are clear, app delivery can support a stronger long-term structure.
- •Prepare the asset with realistic scale and clear placement value.
- •Make sure the app entry is justified by the broader user journey.
- •Test the markerless interaction in the same physical context the audience will use.
- •Keep onboarding and first placement instructions extremely clear.
Launch guidance
Where markerless app delivery usually performs best
This route fits programs that want spatial placement but also want more continuity than a browser session usually provides. Education, guided product experiences, repeat-use consumer programs, and some real-estate or exhibition flows can all benefit from that structure.
The core rule is simple: choose the app route only when the app relationship adds real value beyond the AR effect itself.
- •Repeat-use product and education experiences.
- •Programs where the ARLOOPA app is already part of the audience expectation.
- •Longer-lived surface-tracked experiences with more than one interaction.
- •Deployments that benefit from an app ecosystem instead of a browser-only moment.
FAQ
How to Create Markerless AR for the ARLOOPA App FAQ
What is the main difference between markerless WebAR and markerless app delivery?
The tracking and placement logic are similar, but the destination changes from browser access to an in-app experience inside ARLOOPA.
Does markerless app delivery still use surface placement?
Yes. The experience is still surface-tracked and does not depend on an image marker.
When should I choose app delivery for a markerless project?
Choose it when repeat engagement, app context, or a broader program structure matters more than maximum first-click accessibility.
What should I test most carefully?
Test the first placement moment, scene scale, and the clarity of the full in-app user journey around the AR experience.
Existing Studio pages
Related Solutions
Use these established Studio pages when you need deeper solution or industry detail beyond this guide.
Product Visualization
Help buyers understand products in 3D and AR before purchase. Build product demos, placement previews, and interactive product stories without coding.
Open pageReal Estate
Use augmented reality in real estate to showcase properties, visualize interiors, and help buyers explore spaces, layouts, and development concepts with AR.
Open pageFashion
See how fashion brands use virtual try-on, WebAR, and 3D product visualization to launch interactive campaigns, product previews, and branded AR experiences.
Open pageSchedule a demo
Book a demo with ARLOOPA Studio to see how your team can create no-code augmented reality experiences for marketing, education, events, packaging, and product storytelling.
Open pageContinue reading
Related Reading
These supporting guides answer the next practical questions readers usually have before launching an AR project.
How to Create Markerless AR
Create markerless AR for surface placement, product previews, education objects, and mobile testing workflows in ARLOOPA Studio.
Read guideHow to Create Markerless WebAR
Build surface-tracked browser AR in Studio by pairing the markerless flow with a WebAR destination.
Read guideHow to Create a 3D Model AR Experience
Use the 3D file content type to place uploaded models inside marker, surface, location, face, or geospatial AR flows.
Read guideHow to Create a Video AR Experience
Use the video content type when the AR layer should play a finished video instead of a static image or 3D model.
Read guide
