How-to guide

How to Create Markerless AR for the ARLOOPA App

Markerless AR for the ARLOOPA app follows the same surface-tracking logic as markerless WebAR but uses the app as the destination. In Studio, you choose `Markerless AR`, select `ARLOOPA App`, and then continue with the content type and asset setup. This route is useful when free placement is important but the business context favors an app environment instead of a browser session.

App delivery option for a surface-tracked AR experience

Best for

Markerless experiences that should live in the app context, especially when repeat engagement or a broader app journey matters.

Watch out for

If the project is a short one-off campaign, the extra friction of app entry may outweigh the benefits of app delivery.

ARLOOPA fit

ARLOOPA Studio lets teams keep the markerless build no-code while still planning for an app-centered audience journey.

Tutorials

Video tutorial for this workflow

Watch the matching Studio walkthrough before you build so the setup, asset choices, and publishing steps are easier to follow.

How to create Markerless AR

In this tutorial, you'll learn how to create markerless AR (also called surface tracking AR) using ARLOOPA Studio. This type of AR allows users to place 3D objects, animations, or videos directly onto real-world surfaces—without needing any printed markers.

Use case fit

When markerless app delivery makes more sense than browser delivery

Choose the app destination when the audience is already comfortable inside the ARLOOPA app or when the project is part of a broader program rather than a single browser-led activation. The markerless interaction still depends on surface placement, but the delivery context shifts toward an app relationship instead of a quick browser session.

This often makes sense for recurring content programs, guided experiences, product ecosystems, or educational deployments where repeated use matters.

•Use it when app context is part of the project, not a barrier to it.
•Choose it for markerless experiences that should support repeat engagement.
•Use WebAR instead when the main goal is fast acquisition with minimal friction.

Studio steps

How to create a markerless app experience in ARLOOPA Studio

This guide is for markerless AR inside the ARLOOPA app. The placement behavior is the same as WebAR, but the delivery happens in the app.

Use this route when the app is already part of the user journey or when the project needs a stronger app context.

Use the Studio preview before you publish, because the real phone placement test comes after publishing.

1Click `Create experience` in Studio.
2Choose `Markerless AR`.
3Select `ARLOOPA App` as the destination.
4Choose the content type you want people to place on a surface.
5Upload or generate the asset and review the setup in Studio.
6Click `Publish` to generate the live app experience.
7Open the published experience inside the ARLOOPA app on a real phone and place it on a real surface.

Preparation

What to prepare before you publish a markerless app experience

The key preparation point is the same as for any markerless build: decide what the user should do after placement. The app route adds one more layer, though. You should also understand how the AR experience fits the broader app journey and whether the audience expects to keep engaging after the first placement moment.

If those answers are not clear, WebAR may be the better route. If they are clear, app delivery can support a stronger long-term structure.

•Prepare the asset with realistic scale and clear placement value.
•Make sure the app entry is justified by the broader user journey.
•Test the markerless interaction in the same physical context the audience will use.
•Keep onboarding and first placement instructions extremely clear.

Launch guidance

Where markerless app delivery usually performs best

This route fits programs that want spatial placement but also want more continuity than a browser session usually provides. Education, guided product experiences, repeat-use consumer programs, and some real-estate or exhibition flows can all benefit from that structure.

The core rule is simple: choose the app route only when the app relationship adds real value beyond the AR effect itself.

•Repeat-use product and education experiences.
•Programs where the ARLOOPA app is already part of the audience expectation.
•Longer-lived surface-tracked experiences with more than one interaction.
•Deployments that benefit from an app ecosystem instead of a browser-only moment.

FAQ

How to Create Markerless AR for the ARLOOPA App FAQ

What is the main difference between markerless WebAR and markerless app delivery?

The tracking and placement logic are similar, but the destination changes from browser access to an in-app experience inside ARLOOPA.

Does markerless app delivery still use surface placement?

Yes. The experience is still surface-tracked and does not depend on an image marker.

When should I choose app delivery for a markerless project?

Choose it when repeat engagement, app context, or a broader program structure matters more than maximum first-click accessibility.

What should I test most carefully?

Test the first placement moment, scene scale, and the clarity of the full in-app user journey around the AR experience.

Next step

Need help turning a how-to guide into a launch plan?

Use pricing and a live demo to validate the workflow, publishing path, and rollout scope before you build at full scale.

Existing Studio pages